Privacy Policy

Last updated: May 31, 2026

Firth & Holm operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a shopping experience (the "Services"). This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described here.

Personal Information We Collect or Process

When we use the term "personal information," we mean information that identifies or can reasonably be linked to you. Personal information does not include information that is collected anonymously or that has been de-identified. Depending on how you interact with the Services, where you live, and as permitted or required by law, we may collect or process the following categories of personal information:

• Contact details including your name, billing address, shipping address, phone number, and email address.
• Payment information including your payment card details and transaction information. Payments are processed by Stripe; we do not store your full card number on our own systems.
• Order information including the items you view, add to your cart, or purchase, return, exchange or cancel, and your past transactions.
• Communications with us including the information you provide when you contact us for support or submit a product review.
• Device and usage information including your device, browser, network connection, IP address, other unique identifiers, and information about how you interact with and navigate the Services, collected through cookies and similar technologies.

How We Collect Personal Information

We collect personal information from the following sources:

• Directly from you when you make a purchase, sign up for our newsletter, submit a review, contact us, or otherwise provide us with your information.
• Automatically through the Services from your device when you visit our website, through cookies and similar technologies.
• From our service providers when they collect or process your personal information on our behalf.

How We Use Your Personal Information

Depending on how you interact with us, we may use personal information for the following purposes:

• Provide and improve the Services. To process your payments, fulfill and ship your orders, handle returns and exchanges, send order and account notifications, enable you to post reviews, respond to your questions, and improve our products and website.
• Marketing and advertising. To send you marketing and promotional communications (such as our email newsletter), and to show you online advertisements for our products on other websites and platforms, including based on your activity on the Services.
• Security and fraud prevention. To provide a secure payment and shopping experience and to detect, investigate, and prevent fraudulent, illegal, or malicious activity.
• Legal reasons. To comply with applicable law, respond to valid legal process, and enforce our terms and policies.

Service Providers We Work With

We rely on a small number of trusted third parties to run the store. They process your personal information only as needed to provide their service to us, in accordance with their own privacy policies:

• Netlify — website hosting and form handling.
• Stripe — payment processing and checkout.
• Resend — order confirmation emails and newsletter delivery.
• Apliiq — apparel production and order fulfillment.
• Google Analytics — website analytics.
• Meta (Facebook and Instagram) — advertising and conversion measurement.

Cookies and Tracking Technologies

We use cookies and similar technologies to operate the website, remember your cart, understand how the site is used, and measure and improve our advertising. This includes analytics and advertising tools from Google and Meta. You can control cookies through your browser settings, though some features of the site may not work properly without them.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

• With service providers and vendors who perform services on our behalf, such as payment processing, fulfillment and shipping, email delivery, hosting, and analytics.
• With advertising and marketing partners to provide marketing services and advertise to you. Depending on where you reside, you may have a right to direct us not to share information about you for targeted advertising.
• When you direct or consent to our disclosure of certain information to third parties.
• In connection with a business transaction such as a merger or sale, to comply with legal obligations, to enforce our terms or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Third Party Websites and Links

The Services may link to websites or online platforms operated by third parties. If you follow links to sites not controlled by us, you should review their privacy and security policies. We are not responsible for the privacy or security of such sites or the accuracy of information found on them. Our inclusion of a link does not imply endorsement.

Children's Data

The Services are not intended for children, and we do not knowingly collect personal information from children under the age of majority in your jurisdiction. If you believe a child has provided us with their personal information, please contact us using the details below and we will delete it.

Security and Retention

No security measures are perfect or impenetrable, and we cannot guarantee "perfect security." We recommend that you do not use unsecure channels to send us sensitive or confidential information. How long we retain your personal information depends on factors such as whether we need it to provide the Services, comply with legal obligations, resolve disputes, or enforce our policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights in relation to your personal information. These rights are not absolute and may apply only in certain circumstances:

• Right to access or know the personal information we hold about you.
• Right to delete personal information we maintain about you.
• Right to correct inaccurate personal information.
• Right to portability of the personal information we hold about you.
• Right to opt out of the "sale" or "sharing" of your personal information, or of processing for targeted advertising. If you visit our website with the Global Privacy Control signal enabled, depending on where you are, we will treat it as a request to opt out for that device and browser. To learn more, visit https://globalprivacycontrol.org/. Other than the Global Privacy Control, we do not recognize other "Do Not Track" signals.
• Managing communication preferences. You may opt out of promotional emails at any time using the unsubscribe link in our emails. If you opt out, we may still send you non-promotional messages about your orders.

To exercise any of these rights, contact us using the details below. We will not discriminate against you for exercising your rights. We may need to verify your identity before processing your request, as permitted or required by law.

Complaints

If you have a complaint about how we process your personal information, please contact us using the details below. Depending on where you live, you may have the right to appeal our decision or to lodge a complaint with your local data protection authority.

International Transfers

We may transfer, store, and process your personal information outside the country you live in. If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses, unless the transfer is to a country determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised policy on this website and update the "Last updated" date.

Contact

If you have questions about our privacy practices or this Privacy Policy, or would like to exercise any of your rights, email us at firthandholm@gmail.com or write to us at 82 Wendell Ave Ste 100, Pittsfield, MA 01201, US.